![]() I think everyone can connect to a brand that they like, that they enjoy, that they want to be a part of. And what I’ve always struggled to understand is why that connection isn’t more organic. And then you find there’s a clash of creative there’s a clash of ideas there’s a clash of authenticity. I find there’s always a clash in that a brand is trying to achieve its objectives by trying to get to consumers, trying to get its message out, and then the show or the product or the artist are also trying to do their thing. Trevor : I think podcasting presents a unique opportunity to brands-one that hasn’t been fully realized. Care to share with the audience a little bit of those thoughts? Daniel : You have a lot of ideas both on that and around perhaps how brands can interact with you on the show. I mean, you know, your platform: 500 million people all over the globe-that gives you an opportunity to expand the purview of what you’re talking about. I think what I’m aiming to do with this podcast is enjoy taking a little more time processing, synthesizing-you know, finding the ties between and not focusing on one particular area. Trevor : The Daily Show was fast, reactive, fun. It doesn’t have the “you missed it” feeling that some other media has, and it also doesn’t have the en mass feeling either.ĭaniel: How do you think this format will be different than something like The Daily Show ? It becomes your own journey, at your own time, in your own way. I don’t know about you, but I listen to podcasts in some of my most private settings-when I’m driving, commuting, taking a walk-and it feels like it’s just for you. And it connects you in a way that not many mediums can. What happens with the podcast, that I love, is it’s akin to radio, which I did many, many years ago in South Africa. And so, everything that is communicated is happening instantly, and then it’s gone. ![]() When you’re on stage, it’s a live experience. So, television obviously occupies certain senses: You watch it and listen. Trevor : Every format, if you’re a storyteller, presents you with an opportunity to tell a story differently. Daniel: What is it about the format of podcasting that really intrigues you? Read on for highlights from their conversation. In addition to the announcement, Trevor and Daniel discussed navigating different mediums to forge a deeper connection with audiences, and how creators can effectively leverage new technologies in an ever-evolving media landscape. But they’ll all be stories that we want to talk about and ideas that we want to share.” Some of them might be funny some of them might be deep some of them might be intense stories. ![]() ![]() “Not in a way that’s reactive, not in a way that’s specifically tied to what people think of as news, but rather cultural moments, ideas, that give us a better understanding of the world we live in. “I’m going to be finding a story, person, and world, and then trying to thread those things together,” he said. That’s what I’ll continue to do with the podcast.”įrom the stage at Spotify Beach at the Cannes Lions International Festival of Creativity, he went on to explain that his new podcast won’t focus specifically on any one type of person-or on breaking news. And so, what I’ve always liked to do is try to connect and draw those threads between ideas, between people. “I think we live in a world where as we become more connected, ironically, we become a little disconnected. “My passion and my joy has always been connecting people and connecting ideas,” Trevor explained to Daniel. Earlier today while in conversation with Spotify co-founder and CEO Daniel Ek, comedian, author, and former Daily Show host Trevor Noah revealed that he’ll be moving into the world of podcasting with a new Spotify Original podcast, launching later this year.
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